What Does It Mean To Be A 'One-Woman' Digital Marketing Agency?
Updated: May 13
Digital Era is a one-woman digital marketing agency.
What does this mean?
The company is solely run by our CEO, Era, who is also the person responsible for delivering our range of services.
Creativity is one of our 3 core values, and central to everything we do. The strength of our company derives from the creative and marketing experience of our CEO, who is also an artist, writer and designer. This allows us to create exciting content and think of unique solutions for complex marketing problems.
We work closely with our clients to understand their business goals and develop customised marketing strategies that align with those goals. This personalised 1:1 approach enables us to deliver high-quality services that meet the unique needs of each client.
Despite being a small-scale operation, we can provide clients with a range of digital marketing services that are typically offered by larger agencies. Moreover, since there is only one person in charge, communication and decision-making are streamlined, resulting in faster turnaround times and greater efficiency.
One of the key benefits of working with us as a one-woman digital marketing agency is the level of attention and focus given to each project. Our CEO is personally invested in the success of each campaign, and as such, we work tirelessly to ensure that our clients' objectives are met. This level of dedication often leads to long-term business relationships and satisfied clients.
Digital Era could be classified as a "virtual assistance agency," with our CEO, Era, serving as the virtual assistant. The term "virtual assistance" encompasses a multitude of services, such as PR and bookkeeping. However, at Digital Era, we specialise in providing services specifically related to digital marketing activities. Therefore, we believe that it is more accurate to define ourselves as a "digital marketing agency," even though all services are carried out by a sole individual. We coined the term 'a one-woman digital marketing agency' to reflect this unique approach.
Will we ever expand?
We may consider expanding our one-woman agency in the future and hiring multiple employees. It will be crucial for us to select individuals who are capable of performing creative work and offering innovative ideas that align with our company values.
However, currently, being a one-woman agency is one of our strengths. As a sole proprietorship, we can offer personalised attention and specialised services to our clients. We take pride in our ability to develop customised marketing strategies that meet the unique needs of each client, and we believe that our personalised approach sets us apart from larger agencies. While we may expand in the future, we will always value the benefits of being a one-woman agency.
Interested in working with Digital Era? Contact us.